Cranky Cloud Coffee

Project Brief

Cranky Cloud Coffee is a speculative project designed to explore how a character-driven identity could extend across every touchpoint of a modern coffee brand. The objective was to create a mascot-led system with wit, energy, and flexibility, aimed at younger, metropolitan coffee enthusiasts.

Creative Challenge

As a self-initiated concept, the challenge was to establish a full brand from the ground up, including naming, visual identity, packaging, collateral, and a digital prototype, and present it as a launch-ready company.

Approach

The project began with a complete logo suite consisting of a wordmark, submark, mascot, and icon variations. The mascot was built with interchangeable body and eye sets to enable animation and varied expressions across applications. Packaging drew inspiration from cloud formations, pairing each roast with a distinct type of cloud and supporting texture, resulting in blends such as Contrail Crema and Nimbus Noir.

The identity was applied across touchpoints including loyalty cards stamped with the mascot’s eyes, branded coffee cups, business cards, and pouch designs. On the digital side, a Shopify prototype was developed featuring branded sections, a custom hero with parallax cloud movement, and animated mascots to bring additional personality online.

Results

Although speculative, the project demonstrates how a cohesive, character-led identity can scale across packaging, print, and digital experiences. It also expanded my skills in animation, packaging, and Shopify prototyping, culminating in a concept that feels polished, versatile, and market-ready.

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