She's the Sauce

Project Brief

She’s the Sauce required a two-phase launch: a “coming soon” landing page during product development, followed by a fully branded Shopify store targeting high-protein shoppers.

‍Obstacles

With only a handful of non-stock photos and a brand style guide, we needed to build anticipation without full creative assets. The coming-soon theme also had to transition smoothly into the main store without causing downtime or errors.

Approach

Phase One:

We launched a coming-soon page to capture hype and emails, layering in branded styles and custom Shopify modules that could later evolve into the live store.

Phase Two:‍

Building on the Dawn theme, we developed a complete Shopify e-commerce store with custom solutions across the homepage and PDPs:

• Homepage: custom email popup on mobile, custom section dividers, dynamic product shop sections, quick-add interaction with a mini cart modal (including custom per-bottle math logic).
• Product Page: flavor-specific dynamic sections, product info blocks with photo + text hover wiggles, consistent per-bottle pricing logic.
• Micro-moments — header icons with custom interactions and a basket icon that animates when items are added to cart.
• Performance & Accessibility: optimized images, clear hierarchy, alt text, SEO enhancements, and an editor-friendly build so the client can update without heavy dev.
• Backend & Setup: managed metafields, product and blog metadata, and front-to-back QA.

Results

Phase One’s coming-soon page generated +1,100+ email sign-ups.

Phase Two’s launch drove 400+ bottles pre-ordered within 48 hours, amplified by CPG industry shout-outs across social media.

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Visit www.shesthesauce.com